About BWS
- Bid Writing Service do what they say they will — write, manage and submit bids/tenders
- Their clients benefit from professional end-to-end bid management, allowing them to focus on developing their business
- Unlike many competitors, their service isn't 'one-size-fits-all', with BWS tailoring their process to each client
Challenge
- BWS were heavily reliant on PPC ads and wanted to diversify their marketing strategy to bring in more outbound leads
- They were also looking for a fresh and innovative way to source new business, with an easy to track ROI due to long lead times
- And with their service being relevant across many sectors, BWS were struggling to pinpoint decision makers through their traditional outreach methods
Solution
- The Flowd team developed a deep understanding of Bid Writing Service's offer, target markets and requirements and built a custom outreach campaign
- Our copywriters wrote personalised email campaigns to reach out to a large and varied target audience while remaining relevant to each prospect, with one lead being so highly relevant that the deal was closed within 48 hours
- From there, we scaled outreach efficiently to fill BWS' pipeline without them needing to do any prospecting in-house
BWS's Ideal Client
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LocationUK
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IndustryConstruction / Facilities
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Deal cycleVariable
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Link
Results
205
Meetings
£
53
K
Sales
£
109
K
Pipeline
