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Trusted by B2B teams across the UK, US & Europe. We've booked sales meetings with:
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Tesla logo
vodafone-logo
vw-logo
capita-logo
Chanel logo
Decathlon logo
IKEA logo
DHL logo
ASOS logo
Cisco logo
Halfords logo
GoCardless logo
H&M logo
Moonpig logo
Nestlé logo
Nike logo
John Lewis logo
Mastercard logo
NHS logo
Ocado logo
IRIS Software Group logo
OneCom logo
Samsung logo
Sainsbury's logo
Reach logo
Sage logo
Skyscanner logo
SPAR logo
Salesforce logo
Shark Ninja logo
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AI can book time in a diary.
A real SDR makes it worth showing up.

The tech does the finding, verifying and dialling. An SDR does the part that makes them want to say yes.

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Ashleigh Holmes
Founder & CMO, Flowd

The £500k tech stack behind it all

How we turn prospects into qualified meetings

One team of SDRs with five systems behind them to move your ideal prospects from target list
to attended meeting.

1

Targeting &
list building

Your SDR never dials a cold spreadsheet. Lists are built from live signals, so every conversation starts with a reason.

2

Research & qualification

Every prospect researched before they're touched. Your SDR knows the account before the account knows them.

3

Multi-channel
outreach

Email opens the door, the phone walks through it. Both channels in one sequence and triggered by intent.

4

Live response &
show rate

A reply lands, your SDR calls while it's still warm. Every meeting is nurtured up until it’s sat, not just dropped in your calendar.

5

Book, brief &
hand over

Your sales team is briefed with the full context - trigger, objections and next steps - all synced to your CRM.

Email opens the door.
We make sure it lands.

The technical setup most teams underestimate - run and monitored daily by a dedicated deliverability team.

Dashboard showing client pipeline with warm leads, meetings, cold leads, emails, and sales team status.

Every email built to earn the call.

Owning the tools isn’t the same as knowing how to use them.

1
Open

Reference the signal. Proof this is a real conversation.

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The call, beat by beat
Hi {first_name},
PROSPECT Sarah K. · meridian.io - TRIGGER Series A + 2 SDR hires -
GOAL 15-min meeting
BEAT 1 · OPEN
1 "Reference a real signal or trigger to make the conversation immediately relevant."
pause - let her place you. the opener earns the next 30 seconds.
BEAT 2 · QUALIFY
2 "Ask a focused question to understand the need, timing, and whether the lead is worth pursuing."
listen for: who owns outbound, team size, timeline.
BEAT 3 · BOOK
3 "Offer a clear next step and make it easy for the right prospect to book the conversation."
a concrete slot, not "sometime next week". send the invite while on the call.
IF "busy" → hold Thursday PM instead IF "send info over" → book a 10-min walkthrough
2
Qualify

One question tied to the trigger. Fit confirmed against your minimum viable lead.

3
Book

A no-risk offer that gives the prospect a reason to book the call.

Handover

Signal + thread + qualification notes, synced to your CRM

Your own SDR team
without the hiring

We build the target list, run the outreach across email and phone, and report every result.

Team & Targeting

Outreach

Results & Reporting

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Dedicated SDR team on your account
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ICP built from your best customers
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Verified data, not scraped lists
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Personalised email campaigns
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LinkedIn outreach and engagement
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Multi-step follow-up sequences
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Qualified meetings in your calendar
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Live performance dashboard
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Weekly campaign reporting

Why choose Flowd

Internal hires take months and cost 6 figures. Most agencies hand over a login. With Flowd, you get a team of outbound experts for one retainer fee.

Other agencies

Outsourced, not integrated.
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Templated strategy
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Public data sources
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Single-channel focus
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Hidden tool costs
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6–12 month lock-in
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Monthly PDF report

Flowd

Your own 7-person outbound team, fully integrated
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Bespoke strategy per account
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500M+ proprietary contact database
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Signal-timed multi-channel outreach
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£500k tech stack with no hidden costs
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30-day break clause
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Real-time reporting portal

In-house team

High cost, slow ramp-up.
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Built from scratch
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Self-sourced data
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Limited expertise
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Self-funded tech stack
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Employment costs & exit obligations
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Manual reporting
5.0
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Flowd has helped us to speak with great businesses at the right time. When it comes to cold outreach, I’d certainly recommend Flowd.

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Sahr Komba
Director of Business Development

Outbound that wins
deals and awards.

We build lead generation campaigns people are happy to receive.
Even on a Monday.

Five-star outreach

From startups to enterprise, companies come to Flowd for outbound engines that deliver real results.

5.0
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‘How do you do your business development and lead generation?’ Flowd. Contact Flowd.

Jenny Draper
Managing Director
5.0
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We've sat 60+ qualified meetings and closed multiple deals from this channel.

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James Clark
Cofounder
5.0
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We've seen a consistent flow of good quality leads, including a deal worth nearly £1 million per year.

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Elliot Harrison-Holt
Business Development Director
5.0
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We have used various outreach companies, Flowd have been by far the best.

Daniel Corby
Director
5.0
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I've already recommended Flowd to my network.

Warren Kozera
Non-Executive Director
5.0
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When it comes to cold outbound outreach, I'd certainly recommend Flowd.

Sahr Komba
Director of Business Development
5.0
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We have closed £109,797 in new business from Flowd since starting our campaign just 6 months ago.

Ged Walsh
CEO & Founder

Outsourced SDR FAQs

Common questions about Flowd’s outsourced SDR service and what to expect from your campaign.

How many meetings will you book me per month?

This largely depends on your goals and capacity to handle meetings. Some clients want 10 meetings a month, others want 50 upwards. We discuss this during onboarding and align campaign volume to your sales team’s availability.

Tell us who you want to target, how many meetings you can sit and we’ll give you an estimate of how many leads to expect in a free 30-min consultation.

When do the meetings start coming in?

Expect your first meetings within 14 days of onboarding. The first week is dedicated to building deliverability infrastructure, warming your branded domains and refining the strategy behind your campaign.

Once your campaign starts, we typically see momentum build weekly.

Where do the leads go?

Straight into your team’s calendars and your CRM. Flowd integrates with most major CRMs, including HubSpot and Salesforce, and we can work with any sales team.

If you don’t use a CRM, we’ll still make it possible for you to log, track and review every meeting.

Can I choose specific industries or job titles to target?

Yes. You choose your ideal customer profile (ICP) and we’ll build the prospect list from multiple sources, including custom data scrapes if required.

The beauty of cold email is that you can go broad or hyper-niche, and we’ll work with you to determine the best route for your campaigns.

What if I want to pause or change targeting mid-campaign?

We’ll help you to pivot a campaign if needed. We’ll generally finish engaging existing contacts first (so no data is wasted), then shift to your new targeting criteria.

Speak with your dedicated Customer Success Manager, who will be able to support and guide you through any requests.

How much does a Flowd campaign cost?

We don’t offer a one-size-fits-all service, so this largely depends on the volume of sends you require from a campaign. Pricing starts from around £4,000 per month, with some clients spending as much as £10,000 per month.

On average, Flowd clients see an ROI of 8x - for an estimate of what ROI we can deliver to your company specifically, please use our ROI Calculator or book a meeting with one of our outbound experts.

How is your approach different from tools like Lemlist or Apollo?

We’re not just a tool – we’re a fully-managed, done-for-you service. That means real humans writing, targeting and refining campaigns using tools like Lemlist and Apollo with decades of combined experience behind us.

You get results much faster and without needing to become a cold email expert (or hiring one internally).

What do Flowd need from me and my team once a campaign is live?

We nurture leads from initial outreach all the way to the sales meeting being booked, so you don’t need to do much except for turn up to the meeting and close the deal.

There will be occasions when a prospect asks a question about your product/service that we’re not 100% sure about. In these instances, we’ll reach out to you for an answer and respond on your behalf.

After each meeting, we ask that you complete a quick meeting review so we can track the quality of the meetings we book and make adjustments where necessary to ensure maximum ROI.

How do I book a demo?

Book a demo with one of our Account Managers here.

This will be a casual, 30-minute chat where we tell you more about Flowd, find out more about your business and help you determine whether we’re a good fit for your lead generation needs.

See what a plugged-in SDR could do for your pipeline

Qualified meetings booked, briefed and attended,
without growing your headcount.