Trusted by 400+ B2B teams across the globe. We've booked sales meetings with:
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Chanel logo
Decathlon logo
IKEA logo
DHL logo
ASOS logo
Cisco logo
Halfords logo
GoCardless logo
H&M logo
Moonpig logo
Nestlé logo
Nike logo
John Lewis logo
Mastercard logo
NHS logo
Ocado logo
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OneCom logo
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Skyscanner logo
SPAR logo
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Sending at scale is the easy bit. Landing in the right inbox at the right moment is the hard part.

The deliverability setup, sending infrastructure and strategy behind every message. The part most teams skip until their domain stops landing in the inbox.

Smiling woman with long hair holding a silver laptop, wearing a black jacket.
Ashleigh Holmes
Founder & CMO, Flowd

The £500k tech stack behind it all

How we turn contact data into
qualified meetings

Our proven outbound process combines strategy, data, technology, and SDR expertise to consistently generate qualified sales opportunities.

1

Signal-timed sequences

We don't buy lists, we listen. Funding rounds, hiring sprees, tech switches. The moment your market moves, we move.

2

Data & enrichment

Every contact verified and enriched. We filter out inactive and risky addresses to protect deliverability.

3

Sequencing

Multi-step outreach where every message is deeply personalised and references the buying signal.

4

Deliverability

Fresh domains, warmed inboxes, and full SPF/DKIM/DMARC, completely separate from your business domain.

5

Reply → meeting

Positive replies reach an SDR in minutes. Objections handled, questions answered and meetings booked.

Flowd’s Deliverability Engine

The technical setup most teams underestimate - run and monitored daily by a dedicated Deliverability team.

1
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Your primary domain
Never used. Protected.
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Mirror domains
Lookalike infrastructure
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3
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Warm-up & rotation
Strict send limits per inbox
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4
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Spintax engine
Every email is unique
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5
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Authenticated send
SPF · DKIM · DMARC
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ICP inbox
Your email is delivered

Anatomy of a reply-ready email

It takes a long time to write a short email that hooks your reader and sells your service without landing in the promotions folder.

The prospect never sees behind the curtain. They simply see one email that shows the sender has done their research and gives reason to reply to it.

More than an outbound email campaign

A lot of work goes into an outbound campaign. We share all the insights with you.

Signal Detection

Email Automation

Optimisation

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Buying signals tracked in real time
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Reach buyers while they’re in-market
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Verified data, not scraped lists
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Personalised email campaigns
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Multi-step follow-up sequences
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95%+ inbox placement
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Subject lines and copy A/B tested
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Deliverability monitored continuously
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Live performance dashboard

How Flowd stacks up

Internal hires take months and cost 6 figures. Most agencies hand over a login. With Flowd, you get a team of outbound experts for one retainer fee.

Other agencies

Outsourced, not integrated.
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Templated strategy
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Public data sources
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Single-channel focus
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Hidden tool costs
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6–12 month lock-in
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Monthly PDF report

Flowd

Your own 7-person outbound team, fully integrated
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Bespoke strategy per account
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500M+ proprietary contact database
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Signal-timed multi-channel outreach
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£500k tech stack with no hidden costs
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30-day break clause
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Real-time reporting portal

In-house team

High cost, slow ramp-up.
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Built from scratch
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Self-sourced data
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Limited expertise
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Self-funded tech stack
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Employment costs & exit obligations
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Manual reporting
5.0
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We’ve seen a consistent flow of quality leads coming in, including a deal worth nearly £1 million per year for a multi-year contract.

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Jenny Draper
Managing Director

Outbound that wins
deals and awards.

We build lead generation campaigns people are happy to receive.
Even on a Monday.

Real results. Real reviews.

From startups to enterprise, companies come to Flowd for outbound engines that deliver real results.

5.0
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‘How do you do your business development and lead generation?’ Flowd. Contact Flowd.

Jenny Draper
Managing Director
5.0
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We've sat 60+ qualified meetings and closed multiple deals from this channel.

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James Clark
Cofounder
5.0
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We've seen a consistent flow of good quality leads, including a deal worth nearly £1 million per year.

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Elliot Harrison-Holt
Business Development Director
5.0
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We have used various outreach companies, Flowd have been by far the best.

Daniel Corby
Director
5.0
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I've already recommended Flowd to my network.

Warren Kozera
Non-Executive Director
5.0
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When it comes to cold outbound outreach, I'd certainly recommend Flowd.

Sahr Komba
Director of Business Development
5.0
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We have closed £109,797 in new business from Flowd since starting our campaign just 6 months ago.

Ged Walsh
CEO & Founder

Outbound Email FAQs

Common questions about Flowd’s outbound email service, from deliverability to how quickly you’ll see meetings.

How many meetings will you book me per month?

This largely depends on your goals and capacity to handle meetings. Some clients want 10 meetings a month, others want 50 upwards. We discuss this during onboarding and align campaign volume to your sales team’s availability.

Tell us who you want to target, how many meetings you can sit and we’ll give you an estimate of how many leads to expect in a free 30-min consultation.

When do the meetings start coming in?

Expect your first meetings within 14 days of onboarding. The first week is dedicated to building deliverability infrastructure, warming your branded domains and refining the strategy behind your campaign.

Once your campaign starts, we typically see momentum build weekly.

Where do the leads go?

Straight into your team’s calendars and your CRM. Flowd integrates with most major CRMs, including HubSpot and Salesforce, and we can work with any sales team.

If you don’t use a CRM, we’ll still make it possible for you to log, track and review every meeting.

Can I choose specific industries or job titles to target?

Yes. You choose your ideal customer profile (ICP) and we’ll build the prospect list from multiple sources, including custom data scrapes if required.

The beauty of cold email is that you can go broad or hyper-niche, and we’ll work with you to determine the best route for your campaigns.

What if I want to pause or change targeting mid-campaign?

We’ll help you to pivot a campaign if needed. We’ll generally finish engaging existing contacts first (so no data is wasted), then shift to your new targeting criteria.

Speak with your dedicated Customer Success Manager, who will be able to support and guide you through any requests.

How much does a Flowd campaign cost?

We don’t offer a one-size-fits-all service, so this largely depends on the volume of sends you require from a campaign. Pricing starts from around £4,000 per month, with some clients spending as much as £10,000 per month.

On average, Flowd clients see an ROI of 8x - for an estimate of what ROI we can deliver to your company specifically, please use our ROI Calculator or book a meeting with one of our outbound experts.

How is your approach different from tools like Lemlist or Apollo?

We’re not just a tool – we’re a fully-managed, done-for-you service. That means real humans writing, targeting and refining campaigns using tools like Lemlist and Apollo with decades of combined experience behind us.

You get results much faster and without needing to become a cold email expert (or hiring one internally).

What do Flowd need from me and my team once a campaign is live?

We nurture leads from initial outreach all the way to the sales meeting being booked, so you don’t need to do much except for turn up to the meeting and close the deal.

There will be occasions when a prospect asks a question about your product/service that we’re not 100% sure about. In these instances, we’ll reach out to you for an answer and respond on your behalf.

After each meeting, we ask that you complete a quick meeting review so we can track the quality of the meetings we book and make adjustments where necessary to ensure maximum ROI.

How do I book a demo?

Book a demo with one of our Account Managers here.

This will be a casual, 30-minute chat where we tell you more about Flowd, find out more about your business and help you determine whether we’re a good fit for your lead generation needs.

See what signal-timed email could do for your pipeline

Reach buyers the moment they’re in-market, with infrastructure that keeps 95%+ of sends landing in the inbox.