Before Flowd, we spent over 10 years of our careers in sales. In the middle of it, we noticed something simple:
Cold calling worked, but it didn't scale. Email did.
We started sending it ourselves, properly, and it booked meetings on autopilot while we got on with everything else.
After scaling and exiting our first business - an eCommerce jewellery brand - we went looking for our next thing and kept coming back to sales prospecting and lead generation.
So in 2021 we started Flowd, which grew from a spare room to £3m ARR in 5 years, entirely on outbound. Every campaign we ran for a client, we tested on ourselves first.
In 2025, we added cold calling back into the mix, so the outbound is multi-channel again - the way it works best.
We're not marketers who discovered outbound. We're salespeople who lived it, and entrepreneurs who've built and sold businesses of our own.
We know what it's like to sit where you're sitting, needing pipeline and deciding who to trust with it.
The standards we hold ourselves to on every account, whoever we're working with.
Stay positive. Stay resilient. Be solution-focused. Focus on what can be done, not what can’t.
Be curious. Be proactive. Take feedback on board. Keep looking for ways to get better.
Own your role. Take responsibility. Follow things through. Communicate early when something’s off track.
Own your part. Support others. Share what you know. Care about the wider result.
Care about the quality. Hold a high standard. Do work you’re genuinely proud of.
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From startups to enterprise, companies come to Flowd for outbound engines that deliver real results.
‘How do you do your business development and lead generation?’ Flowd. Contact Flowd.
We've sat 60+ qualified meetings and closed multiple deals from this channel.
We've seen a consistent flow of good quality leads, including a deal worth nearly £1 million per year.
We have used various outreach companies, Flowd have been by far the best.
I've already recommended Flowd to my network.
When it comes to cold outbound outreach, I'd certainly recommend Flowd.
We have closed £109,797 in new business from Flowd since starting our campaign just 6 months ago.
A 30-minute conversation about your growth goals and an honest view of whether we can help.
