Before Flowd, we spent our careers in sales. In the middle of it, we noticed something simple:
Cold calling worked, but it didn't scale. Email did.
We started sending it ourselves, properly, and it booked meetings on autopilot while we got on with everything else.
After scaling and exiting our first business - an eCommerce jewellery brand - we went looking for our next thing and kept coming back to sales prospecting and lead generation.
So in 2021 we started Flowd, which grew from a spare room to £3m ARR in 3 years, entirely on outbound. Every campaign we ran for a client, we tested on ourselves first.
In 2025, we added cold calling back into the mix, so the outbound is multi-channel again - the way it works best.
We're not marketers who discovered outbound. We're salespeople who lived it, and entrepreneurs who've built and sold businesses of our own.
We know what it's like to sit where you're sitting, needing pipeline and deciding who to trust with it.

The standards we hold ourselves to on every account, whoever we're working with.
Every campaign starts with understanding people as people, not just as prospects. Relationships always come before automation.
We build data-driven strategies that help businesses enter new markets and scale sustainably.
Great outbound is never finished. We test, learn, optimise, and evolve every campaign to deliver better results with every send.
We work as an extension of your team, taking responsibility for performance and celebrating success together.
From startups to enterprise, companies come to Flowd for outbound engines that deliver real results.
A 30-minute conversation about your growth goals and an honest view of whether we can help.