17k
sends
730+
conversations
960k
annual value won
1.5m
pipeline
Recycling Lives case study: B2B lead generation with Flowd
Outbound Sales

Recycling Lives is a UK-based recycling and waste management company with a unique social enterprise model. It offers comprehensive waste and recycling solutions for clients nationwide across industries such as manufacturing, construction, retail, and utilities. What sets Recycling Lives apart is its blend of commercial recycling services with charitable initiatives to rehabilitate ex-offenders and support vulnerable communities — delivering significant social impact alongside environmental innovation.

17k
engaged
730
conversations
77
meetings

The Challenge & Our Strategy

A strategic framework designed to align your offer, audience, and outreach for sustainable growth.

The Challenge

Reaching businesses at the right moment.

  • The Recycling Lives team came to Flowd with ambitious growth targets and a clear need: accelerate revenue without expanding headcount.
  • Their in-house sales team was spending too much time on prospecting and not enough on closing, creating a bottleneck that threatened to stall growth.
  • To hit their targets, Recycling Lives needed a solution that would offload lead generation while keeping their sales pipeline full and enable their reps to focus on converting qualified opportunities.

Solution

A targeted outbound approach

  • Flowd developed highly targeted, area-specific campaigns that positioned Recycling Lives as the go-to partner for organisations with ESG commitments and complex waste-management needs.
  • By crafting bespoke messaging for companies in key cities, Flowd identified and engaged the most solution-ready prospects in Recycling Lives' target industries.
  • This approach delivered a steady stream of qualified leads directly into the Recycling Lives’ sales team, freeing them from time-intensive prospecting and allowing them to focus on closing deals.
  • The campaign ultimately delivered meetings with organisations like Airbus, AO and SUEZ, with one deal totalling £960,000 per year for a multi-year contract.

Hear it from them

Hear directly from the businesses we've helped generate qualified meetings, accelerate growth and deliver measurable outcomes.

Elliot Harrison-Holt, Business Development Director at Recycling Lives
Elliot Harrison-Holt
BDD

We’ve seen a consistent flow of good quality leads, including a deal worth nearly £1 million per year. The team at Flowd have been supportive in trialling multiple campaigns to see how we can best tell our story to the right businesses.

Location :-
UK
Manufacturing, Construction, Retail, Utilities

Hear it from them

From startups to enterprise, companies trust Flowd to build outbound engines that drive pipeline and deliver real results.

5.0
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‘How do you do your business development and lead generation?’ Flowd. Contact Flowd.

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Jenny Draper
Managing Director
5.0
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We've sat 60+ qualified meetings and closed multiple deals from this channel.

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James Clark
Cofounder
5.0
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We've seen a consistent flow of good quality leads, including a deal worth nearly £1 million per year.

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Elliot Harrison-Holt
Business Development Director
5.0
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We have used various outreach companies, Flowd have been by far the best.

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Daniel Corby
Director
5.0
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I've already recommended Flowd to my network.

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Warren Kozera
Non-Executive Director
5.0
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When it comes to cold outbound outreach, I'd certainly recommend Flowd.

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Sahr Komba
Director of Business Development
5.0
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We have closed £109,797 in new business from Flowd since starting our campaign just 6 months ago.

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Ged Walsh
CEO & Founder

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