202
Meetings
109K
Sales
13
New clients
Everpool case study: B2B lead generation with Flowd
Outbound Sales

Everpool are multi-industry permanent recruitment specialists. They are experts at finding the perfect candidates for leadership, technical, sales, customer service and support roles. And separate themselves from other agencies by creating bespoke solutions to become an extension of their clients' businesses.

16K
Engaged
51%
Open Rate
10%
Reply Rate
202
Meetings

The Challenge & Our Strategy

A strategic framework designed to align your offer, audience, and outreach for sustainable growth.

The Challenge

Reaching businesses at the right moment.

  • Everpool wanted us to generate more business enquiries for their sales team and diversify their outbound pipeline.
  • They wanted to put themselves in front of their ideal target market without wasting time and money on prospecting.
  • And wanted to target the whole of the UK, but with a particular focus on the north-west.

Solution

A targeted outbound approach

  • Our strategists got to work on creating a highly customised data list and split targets by location.
  • We ran a local email campaign targeting Everpool's ideal clients in the north-west and a separate campaign targeting the wider UK, both with highly personalised copy.
  • And used our database to ensure we were putting Everpool in front of decision makers.

Hear it from them

Hear directly from the businesses we've helped generate qualified meetings, accelerate growth and deliver measurable outcomes.

Ged Walsh, CEO and Founder at Everpool
Ged Walsh
CEO & Founder

We have closed £109,797 in new business from Flowd since starting our campaign just 6 months ago. We’ve built a great relationship with the team and they’re very aligned with our goals. It’s been a great success.

Deal Cycle :-
3-9 months
Location :-
UK
Various industries

Hear it from them

From startups to enterprise, companies trust Flowd to build outbound engines that drive pipeline and deliver real results.

5.0
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‘How do you do your business development and lead generation?’ Flowd. Contact Flowd.

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Jenny Draper
Managing Director
5.0
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We've sat 60+ qualified meetings and closed multiple deals from this channel.

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James Clark
Cofounder
5.0
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We've seen a consistent flow of good quality leads, including a deal worth nearly £1 million per year.

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Elliot Harrison-Holt
Business Development Director
5.0
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We have used various outreach companies, Flowd have been by far the best.

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Daniel Corby
Director
5.0
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I've already recommended Flowd to my network.

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Warren Kozera
Non-Executive Director
5.0
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When it comes to cold outbound outreach, I'd certainly recommend Flowd.

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Sahr Komba
Director of Business Development
5.0
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We have closed £109,797 in new business from Flowd since starting our campaign just 6 months ago.

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Ged Walsh
CEO & Founder

See what signal-timed email could do for your pipeline

Reach buyers the moment they’re in-market, with infrastructure built to keep your sends landing in the inbox.