55k
sends
1172+
conversations
265k
pipeline
Flux HQ case study: B2B lead generation with Flowd
Outbound Sales

Flux HQ is a boutique office space brokerage specialising in flexible co-working and serviced office solutions for fast-growing businesses. Founded in 2020 by Matt Dawkins and James Clark, the company operates with a lean, bootstrapped team that focuses on London and major UK tech hubs including Manchester, Edinburgh and Bristol. What sets Flux HQ apart is its deep specialisation in working with heavily funded tech startups of 5–200 employees, where the team's own identity as a young, ambitious business creates a natural rapport that larger, legacy brokerages can't fake.

55k
Engaged
1,172
Conversations
60
Meetings

The Challenge & Our Strategy

A strategic framework designed to align your offer, audience, and outreach for sustainable growth.

The Challenge

Reaching businesses at the right moment.

  • Flux HQ's team had a proven ability to close deals but faced a persistent bottleneck: generating enough new conversations to keep their pipeline consistently full.
  • Cold outbound was becoming less effective, with prospects increasingly ignoring traditional email outreach, while rising competition from rival brokers was compressing margins and making speed-to-lead critical.
  • With a key member of the BD team relocating overseas and seasonal market fluctuations creating gaps between inbound enquiries, Flux HQ needed a partner who could deliver a reliable stream of qualified prospects, so their closers could focus on what they do best.

Solution

A targeted outbound approach

  • Flowd developed a go-to-market strategy across London and the wider UK, positioning Flux HQ as the trusted expert that simplifies the office search, whether leased, serviced, or co-working, for companies actively looking to move.
  • The messaging centred on a clear value proposition: tailored space recommendations, an all-in-one service from search through to agreement, and deep local market expertise that removes the need for clients to navigate the process alone.
  • Flowd managed end-to-end outreach from prospecting to booking meetings, with ongoing optimisation and close collaboration to ensure a steady flow of high-quality opportunities into Flux HQ's pipeline.

Hear it from them

Hear directly from the businesses we've helped generate qualified meetings, accelerate growth and deliver measurable outcomes.

James Clark, Co-founder at Flux HQ
James Clark
Cofounder

Flowd have been an additional source of reliable and qualified sales meetings for our business, allowing us to better forecast our new business growth. We’ve sat over 60+ qualified meetings and closed multiple deals from this channel. And a further quarter of a million in pipeline value.

Location :-
UK
Tech, IT & SaaS

Hear it from them

From startups to enterprise, companies trust Flowd to build outbound engines that drive pipeline and deliver real results.

5.0
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‘How do you do your business development and lead generation?’ Flowd. Contact Flowd.

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Jenny Draper
Managing Director
5.0
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We've sat 60+ qualified meetings and closed multiple deals from this channel.

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James Clark
Cofounder
5.0
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We've seen a consistent flow of good quality leads, including a deal worth nearly £1 million per year.

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Elliot Harrison-Holt
Business Development Director
5.0
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We have used various outreach companies, Flowd have been by far the best.

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Daniel Corby
Director
5.0
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I've already recommended Flowd to my network.

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Warren Kozera
Non-Executive Director
5.0
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When it comes to cold outbound outreach, I'd certainly recommend Flowd.

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Sahr Komba
Director of Business Development
5.0
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We have closed £109,797 in new business from Flowd since starting our campaign just 6 months ago.

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Ged Walsh
CEO & Founder

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