About

Flux HQ is a boutique office space brokerage specialising in flexible co-working and serviced office solutions for fast-growing businesses. Founded in 2020 by Matt Dawkins and James Clark, the company operates with a lean, bootstrapped team that focuses on London and major UK tech hubs including Manchester, Edinburgh and Bristol. What sets Flux HQ apart is its deep specialisation in working with heavily funded tech startups of 5–200 employees, where the team's own identity as a young, ambitious business creates a natural rapport that larger, legacy brokerages can't fake.

Strategy

The Challenge & Our Strategy

A strategic framework designed to align your offer, audience, and outreach for sustainable growth.

The Challenge

Reaching businesses at the right moment.

Flux HQ's team had a proven ability to close deals but faced a persistent bottleneck: generating enough new conversations to keep their pipeline consistently full.
Cold outbound was becoming less effective, with prospects increasingly ignoring traditional email outreach, while rising competition from rival brokers was compressing margins and making speed-to-lead critical.
With a key member of the BD team relocating overseas and seasonal market fluctuations creating gaps between inbound enquiries, Flux HQ needed a partner who could deliver a reliable stream of qualified prospects, so their closers could focus on what they do best.

Solution

A targeted outbound approach

Flowd developed a go-to-market strategy across London and the wider UK, positioning Flux HQ as the trusted expert that simplifies the office search, whether leased, serviced, or co-working, for companies actively looking to move.
The messaging centred on a clear value proposition: tailored space recommendations, an all-in-one service from search through to agreement, and deep local market expertise that removes the need for clients to navigate the process alone.
Flowd managed end-to-end outreach from prospecting to booking meetings, with ongoing optimisation and close collaboration to ensure a steady flow of high-quality opportunities into Flux HQ's pipeline.

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