About Barkers
- Barkers Procurement is a multi-award-winning procurement service offering high-quality procurement and strategy
- Their client-focused procurement services range from cost transformation projects to complex procurement transformations and contract lifecycle management
Challenge
- Barkers wanted to generate leads through a specialist who knows sales prospecting inside-out
- They wanted more outbound leads and market presence without spending internal time to find decision makers in their target market
- And, as a company servicing multiple industries, needed a sales prospecting team agile and reactive to strategy changes
Solution
- We kicked off by creating 3 campaigns to run alongside each other, tapping into Barkers' core target audience
- In these campaigns, we included an offer of a free strategy session to increase responses and help Barkers get their foot in the door of prospects
- From there, we worked with the Barkers team to scale the campaigns and introduce new campaigns whenever their market focus shifts
Barkers' Ideal Client
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LocationUK
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IndustryLarge clients within utilities, retail & construction
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Deal cycle6-12 months
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Link
Results
57
Meetings
£
375
K
Pipeline
10
+
Proposals
5
FTSE250
