Mavericks Unlimited case study: B2B lead generation with Flowd
Outbound Sales

Mavericks Unlimited specialise in HR, Culture & Organisational development, offering a wide range of training products. Their 3-pronged approach to HR has helped them secure massive clients, like Depop and Publicis.

15K
Engaged
58%
Open Rate
12%
Reply Rate
389
Leads

The Challenge & Our Strategy

A strategic framework designed to align your offer, audience, and outreach for sustainable growth.

The Challenge

Reaching businesses at the right moment.

  • The Mavericks team came to Flowd needing to find HR decision makers in companies with workforces 100-strong or more.
  • And they needed to build on their existing outbound strategy to support their ambitions growth plans.

Solution

A targeted outbound approach

  • Our strategists put together a plan to target top HR professionals in companies that showed signs of strong growth.
  • To do this, we primarily focused on funded companies.
  • Our creative team then created custom campaigns to secure meetings with decision makers.

Hear it from them

Hear directly from the businesses we've helped generate qualified meetings, accelerate growth and deliver measurable outcomes.

Hasan Khair, Co-Founder and Managing Partner at Mavericks Unlimited
Hasan Khair
Co-Founder & Managing Partner

Flowd are true experts at lead generation. We’ve been working with Flowd for 11 months and we’ve been very impressed with the results generated. We’ve won many clients over this period and we really enjoy working with the team. We look forward to a long-term partnership.

Deal Cycle :-
3-12 months
Location :-
UK
Retail, marketing, healthcare & more

Hear it from them

From startups to enterprise, companies trust Flowd to build outbound engines that drive pipeline and deliver real results.

5.0
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‘How do you do your business development and lead generation?’ Flowd. Contact Flowd.

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Jenny Draper
Managing Director
5.0
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We've sat 60+ qualified meetings and closed multiple deals from this channel.

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James Clark
Cofounder
5.0
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We've seen a consistent flow of good quality leads, including a deal worth nearly £1 million per year.

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Elliot Harrison-Holt
Business Development Director
5.0
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We have used various outreach companies, Flowd have been by far the best.

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Daniel Corby
Director
5.0
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I've already recommended Flowd to my network.

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Warren Kozera
Non-Executive Director
5.0
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When it comes to cold outbound outreach, I'd certainly recommend Flowd.

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Sahr Komba
Director of Business Development
5.0
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We have closed £109,797 in new business from Flowd since starting our campaign just 6 months ago.

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Ged Walsh
CEO & Founder

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