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Trusted by 400+ clients

Two salespeople and a spare room.

Before Flowd, we spent over 10 years of our careers in sales.
In the middle of it, we noticed something simple:

Cold calling worked, but it didn't scale. Email did.

We started sending it ourselves, properly, and it booked meetings on autopilot while we got on with everything else.

After scaling and exiting our first business - an eCommerce jewellery brand - we went looking for our next thing and kept coming back to sales prospecting and lead generation.

So in 2021 we started Flowd, which grew from a spare room to £3m ARR in 5 years, entirely on outbound. Every campaign we ran for a client, we tested on ourselves first.

In 2025, we added cold calling back into the mix, so the outbound is multi-channel again - the way it works best.

We're not marketers who discovered outbound. We're salespeople who lived it, and entrepreneurs who've built and sold businesses of our own.

We know what it's like to sit where you're sitting, needing pipeline and deciding who to trust with it.

Ash Holmes
Cofounder & CMO
Mitch Clayton
Cofounder & CEO
5
Years in business
46k+
Meetings Booked
5
Awards Won
8x
Ave. ROI

Our non-negotiables.

The standards we hold ourselves to on every account, whoever we're working with.

01

Always people-first

Every campaign starts with understanding people as people, not just as prospects. Relationships always come before automation.

02

Always strategic

We build data-driven strategies that help businesses enter new markets and scale sustainably.

03

Always improving

Great outbound is never finished. We test, learn, optimise, and evolve every campaign to deliver better results with every send.

04

Always accountable

We work as an extension of your team, taking responsibility for performance and celebrating success together.

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Three people working on computers at a desk in a modern office with exposed brick walls.
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Two women sitting on a green couch, one holding a laptop, engaged in conversation.
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The people who book the meetings

46,529+ meetings and £43m+ in client revenue, all run by this team.
The case studies show exactly how.

Read Success Stories

Meet the senior team

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Mitch Clayton

Co-founder & CEO

Ash Holmes

Co-founder & CMO
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Ryan Grundy

Head of Client Service
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Marc Entwistle

Chief Operating Officer

Roman Mojsevski

Head of Sales

Morgan Halliday

Head of People & Culture

Five-star outreach

From startups to enterprise, companies come to Flowd for outbound engines that deliver real results.

5.0
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‘How do you do your business development and lead generation?’ Flowd. Contact Flowd.

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Jenny Draper
Managing Director
5.0
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We've sat 60+ qualified meetings and closed multiple deals from this channel.

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James Clark
Cofounder
5.0
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We've seen a consistent flow of good quality leads, including a deal worth nearly £1 million per year.

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Elliot Harrison-Holt
Business Development Director
5.0
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We have used various outreach companies, Flowd have been by far the best.

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Daniel Corby
Director
5.0
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I've already recommended Flowd to my network.

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Warren Kozera
Non-Executive Director
5.0
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When it comes to cold outbound outreach, I'd certainly recommend Flowd.

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Sahr Komba
Director of Business Development
5.0
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We have closed £109,797 in new business from Flowd since starting our campaign just 6 months ago.

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Ged Walsh
CEO & Founder

Let's build your pipeline  the way we built ours.

A 30-minute conversation about your growth goals and an honest view of whether we can help.