About Recycling Lives
- Recycling Lives is a UK-based recycling and waste management company with a unique social enterprise model
- It offers comprehensive waste and recycling solutions for clients nationwide across industries such as manufacturing, construction, retail, and utilities
- What sets Recycling Lives apart is its blend of commercial recycling services with charitable initiatives to rehabilitate ex-offenders and support vulnerable communities — delivering significant social impact alongside environmental innovation
Challenge
- The Recycling Lives team came to Flowd with ambitious growth targets and a clear need: accelerate revenue without expanding headcount
- Their in-house sales team was spending too much time on prospecting and not enough on closing, creating a bottleneck that threatened to stall growth
- To hit their targets, Recycling Lives needed a solution that would offload lead generation while keeping their sales pipeline full and enable their reps to focus on converting qualified opportunities
Solution
- Flowd developed highly targeted, area-specific campaigns that positioned Recycling Lives as the go-to partner for organisations with ESG commitments and complex waste-management needs
- By crafting bespoke messaging for companies in key cities, Flowd identified and engaged the most solution-ready prospects in Recycling Lives' target industries
- This approach delivered a steady stream of qualified leads directly into the Recycling Lives’ sales team, freeing them from time-intensive prospecting and allowing them to focus on closing deals.
- The campaign ultimately delivered meetings with organisations like Airbus, AO and SUEZ, with one deal totalling £960,000 per year for a multi-year contract
Recycling Lives' Ideal Client
-
LocationUK
-
IndustryManufacturing, Construction, Retail, Utilities
-
Link
Results
17
k
sends
730
+
conversations
£
960
k
annual value won
£
1.5
m
pipeline
