About Flux HQ
- Flux HQ is a boutique office space brokerage specialising in flexible co-working and serviced office solutions for fast-growing businesses
- Founded in 2020 by Matt Dawkins and James Clark, the company operates with a lean, bootstrapped team that focuses on London and major UK tech hubs including Manchester, Edinburgh and Bristol
- What sets Flux HQ apart is its deep specialisation in working with heavily funded tech startups of 5–200 employees, where the team's own identity as a young, ambitious business creates a natural rapport that larger, legacy brokerages can't fake
Challenge
- Flux HQ's team had a proven ability to close deals but faced a persistent bottleneck: generating enough new conversations to keep their pipeline consistently full
- Cold outbound was becoming less effective, with prospects increasingly ignoring traditional email outreach, while rising competition from rival brokers was compressing margins and making speed-to-lead critical
- With a key member of the BD team relocating overseas and seasonal market fluctuations creating gaps between inbound enquiries, Flux HQ needed a partner who could deliver a reliable stream of qualified prospects, so their closers could focus on what they do best
Solution
- Flowd developed a go-to-market strategy across London and the wider UK, positioning Flux HQ as the trusted expert that simplifies the office search, whether leased, serviced, or co-working, for companies actively looking to move
- The messaging centred on a clear value proposition: tailored space recommendations, an all-in-one service from search through to agreement, and deep local market expertise that removes the need for clients to navigate the process alone
- Flowd managed end-to-end outreach from prospecting to booking meetings, with ongoing optimisation and close collaboration to ensure a steady flow of high-quality opportunities into Flux HQ's pipeline
Flux HQ's Ideal Client
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LocationUK
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IndustryTech, IT & SaaS
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Link
Results
55
k
sends
1172
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conversations
£
265
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pipeline
