B2B Lead Generation Services.
Flowd makes pipeline predictable
Outdated “spray and pray” outreach doesn’t work any more. To keep your pipeline flowing you need to target the right accounts at the right moment and offer something they can’t ignore.
Flowd’s B2B lead generation services deliver exactly that.
We’ve booked over 31,000 meetings, generated £41 million+ in attributed revenue and deliver an average 8× return on investment for our clients. Our team of 40+ outbound specialists, copywriters and data analysts act as an extension of your sales team—so your reps can spend their time closing deals rather than chasing leads.
Why use Flowd for sales prospecting?
- No more missed opportunities: we keep your funnel full so you’re always speaking to new prospects.
- Instant team expansion: our specialists plug in as a fractional SDR team so your headcount effectively grows by two‑thirds.
- Ready‑to‑close leads: we nurture prospects until they’re ready to meet; most of our clients see 2‑8 qualified meetings per month and 700 % average ROI .
- High‑quality targeting: our database combines over 500 million data points and 50+ enrichment signals to find key decision‑makers.
Our B2B lead generation process
At the core of Flowd is our Outbound Operating System : a repeatable, measurable framework that turns data into qualified sales meetings. It comprises five steps:
Input – define & research
We work with you to define your ideal customer profile (ICP) and minimum viable lead (MVL). Fresh data is then sourced from multiple providers to avoid over‑saturated databases.
We examine your ICP firmographics (industry, headcount, revenue), demographics, behavioural triggers and pains, then build micro‑lists where every contact shares a clear “why now”.
Enrich – add context
Next we run waterfall enrichment to maximise insights. This includes buying intent signals, tech stack insights, hiring trends, funding rounds, product launches and other triggers that make every message relevant, not generic.
Verify – protect your sender reputation
Every contact goes through two‑step verification, including catch‑all re‑checks, to ensure you only email valid inboxes. This reduces bounces and complaints and protects domain reputation.
Activate – launch signal‑timed sequences
We load segmented micro‑lists into a sequencer and run a waterfall of personalised messages. Best practices include text‑only first touches, multi‑inbox rotation, strict volume limits and clear, low‑friction offers. Most meetings come from follow‑ups, not the first email, so we build email flows that add value at every touchpoint instead of simply sending “a nudge”.
Learn – optimise & scale
We continuously analyse performance, measuring sends → replies → meetings → opportunities. Bottlenecks in replies indicate an ICP/segment issue; bottlenecks in meetings suggest offer or CTA friction. We refine MVL rules, adjust triggers, split segments and double down on what works.
Rapid onboarding, rapid results
Our five‑step system fits within a simple timeline:
- Week 1: Discovery – understand your goals and ICP.
- Weeks 2–4: Strategy – build your custom outreach playbook.
- Weeks 5–6: Go live – launch campaigns and start booking meetings.
You’ll start seeing meetings within 2–3 weeks, with full traction by day 90 .
In‑house vs. outsourced lead generation
Should you build your own SDR team or partner with agency? Consider:
- Cost & speed: hiring, training and managing SDRs is expensive and takes months to ramp, whereas Flowd is ready to go in six weeks.
- Expertise: our team specialises in multichannel outreach, data enrichment and deliverability; most in‑house teams lack this depth.
- Data & tools: we invest in databases, enrichment tools and sequencing tech so you don’t have to.
- Scalability: scale up or down month‑to‑month; no long‑term headcount commitment.
- Focus: the average sales rep spends only 34 % of their time selling. Outsourcing prospecting to a specialist agency frees them to close deals.
See our deep-dive article for more pros, cons and costs of building an in-house SDR team versus outsourcing to a specialist agency.
ROI Calculator
Proof is in the profit.
Even with over 10 years of B2B lead generation expertise under our belt, we can’t predict the future—but we can provide a confident estimate.
Use our ROI calculator to see how much profit you can make by partnering with Flowd.
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£500k pipeline in just 2 months.
We have used various outreach companies. Flowd have been by far the best.
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Ready to fill your pipeline?.
Let Flowd’s experts handle the research, targeting and outreach while your team focuses on closing. Book a demo today and join the hundreds of B2B companies already scaling with Flowd’s outsourced lead gen services.
B2B lead generation FAQs
We don’t offer a one-size-fits-all service, so this largely depends on the volume of sends you require from a campaign. Prices for our lead gen campaigns start at around £4,000 per month, with some clients spending as much as £10,000 per month.
On average, Flowd clients see a ROI of at least 700% — for an estimate of what ROI we can deliver to your company, please use our ROI Calculator or book a meeting with one of our outbound experts.
We work with you to determine what exactly a qualified lead looks like for your business.
We define a minimum viable lead (MVL) by combining:
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Firmographics – industry, headcount (e.g. 200–2 000 employees), revenue and geography.
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Persona – seniority and function (e.g. VP Sales, Revenue Operations).
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Triggers & signals – hiring bursts, new leaders in seat, funding announcements, product launches or expansion.
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Pain points – what business problem the prospect is trying to solve.
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Timing – why now? We build micro‑lists such as “new‑to‑role leaders,” “growth spurts” and “hiring bursts”.
Only contacts meeting these criteria progress into campaigns. This ensures every meeting booked on your behalf is with the right person, with the right budget, at the right business,
No. We will set up alternate domains for cold outreach, warm these up to ensure maximum inbox placement and send your campaign across multiple domains to prevent damaging any one particular domain. This protects your primary domain, but outreach will still look as though it’s coming directly from your team.
We will also set up redirects from the alternate domains to your primary domain, so prospects can easily visit your site and see what you’re all about.